Janey Burton

PUBLISHING CONSULTANT

Editor & Contracts Negotiator

All 7 Elements of an Amazing Non-fiction Book Proposal

All 7 Elements of an Amazing Non-fiction Book Proposal

Contents of a non-fiction book proposal Overview of the proposed book Target audience Market analysis Author qualifications Table of contents Sample chapter Marketing and promotion Concluding the book proposal Next steps Unlike fiction, non-fiction can often be sold...
Why Do Book Categories and Book Genres Matter?

Why Do Book Categories and Book Genres Matter?

I talk about book categories and book genres all the time, especially to urge writers to know well the categories in which they write. That’s because, in order to allow readers to find your work, it’s essential to know where in the publishing landscape your book fits....
3 Basic Things Literary Agents Look For From a Savvy Author

3 Basic Things Literary Agents Look For From a Savvy Author

What do literary agents look for in the authors they want to represent? Contrary to some popular misconceptions, it’s not necessary to be famous, have thousands of followers on social media, or be a personal friend of some grand poobah of publishing in order to get a...
7 Tips for Effectively Researching Your Book

7 Tips for Effectively Researching Your Book

Research, whether for a non-fiction book or a novel, is an important aspect of writing a book. Ideally, research will provide you with the depth and detail a really good book requires, and at the very least, it will help you avoid the kind of howler that undermines...
6 Excellent Reasons Your Self-Published Book Isn’t Selling

6 Excellent Reasons Your Self-Published Book Isn’t Selling

Audience Competition Marketing Your book just doesn’t look good The price isn’t right Unrealistic expectations The way forward Self-publishing a book has become so easy to do that sometimes it seems everyone is doing it, and that might not be far from the truth:...
10 Ways to Evaluate a Small Publisher Effectively

10 Ways to Evaluate a Small Publisher Effectively

Publishing has always been a relatively small industry, in which narrow margins make it tremendously difficult to stay afloat, but you wouldn’t know it from the sheer number of small publishers that exist these days. When you come across a small publisher to whom you...
The Reversion Clause: A Brief Explainer of Out of Print [VIDEO]

The Reversion Clause: A Brief Explainer of Out of Print [VIDEO]

The Reversion Clause: A Brief Explainer of Out of Print [VIDEO] Sign Up to The Inbox Edition Transcript: Speaker: Hello everyone, and thank you for joining me today. My name is Janey Burton, and I’m thrilled to dive into a topic that is vital for every author...
4 Reasons Why It’s So Expensive to Hire an Editor

4 Reasons Why It’s So Expensive to Hire an Editor

The most common reason authors cite for not wanting to hire an editor is that it is expensive. I want to explain why, while editing by a trained and experienced editor is one of publishing’s larger expenses, it is also value for money. Editing is a lengthy and...